PORTFOLIO // Long Form
College of Arts & Sciences Viewbook
The theme of University of Delaware’s College of Arts and Sciences (CAS) award-winning, first-ever viewbook, “Illuminating the Mind + Heart,” reflects the college’s impact as the intellectual and cultural heart of the university. The piece beautifully incorporates CAS’ mission, resources, and offerings, while reflecting the arts and sciences, particularly through “The Elements of Success” periodic table fold-out. The viewbook also allows for modularity, with front and back flaps on the cover, in which inserts about each academic portfolio (Arts, Humanities, Natural Sciences, and Social Sciences) can be placed.
Master Players Concert Series Booklet/Folder
A modern color scheme and interesting crops of instrument and performer photography create an eye-catching cover for this folder booklet for Master Players Concert Series, an in-residence concert organization at the University of Delaware. Inside, pages feature an overview of MPCS surrounded by compelling imagery and pull quotes.
Lerner College Annual Report
The University of Delaware’s Alfred Lerner College of Business & Economics implemented a new tagline I developed: “Discovery Learning. Discover Lerner.” This annual report design further emphasizes the concept of discovery by utilizing a compass rose, map elements, and nautical textures.
Department of Music Booklet/Folder
For students considering a major in music at University of Delaware, this booklet, which doubles as a folder, imparts emotion and excitement while providing information about location, facilities, programs, and organizations.
Blue Hen Chemist Newsletter
The Department of Chemistry and Biochemistry needed a fresh design for their newsletter, which has seen over 40 issues (the “before” thumbnail, pictured above, shows an outdated, unpolished look). The new Blue Hen Chemist design is bright, modern, and reflects the cutting-edge research happening within the department.
Lerner College Viewbook
Layout and design of the University of Delaware’s Alfred Lerner College of Business & Economics viewbook, given to incoming and prospective students. Viewbook features front and back folder slots for additional information about college departments and majors.
Career Services Center Brochure
The Alfred Lerner College of Business & Economics’ Career Services Center requested a brochure/folder that could serve a dual purpose: informing students and potential corporate partners of the many advantages being involved with its two flagship programs: the Corporate Associates Program (an elite internship program) and Executive Mentors Scholars Program (giving undergraduate and graduate students the opportunity to hone their skills in preparation for successful employment by pairing them with a corporate mentor).
Jewish Studies Program Newsletter
The Jewish Studies Program at University of Delaware uses their bi-annual newsletter as both a form of connecting with current students, alumni, and friends, and a way of marketing and branding the program. Earlier editions were outdated and hard to read. JSP was delighted with the new bold and fresh design.
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“Heather led countless major projects from the ground floor to completion. Heather’s attention to detail, impressive design work, and drive to meet deadlines with high quality work make her stand out above the rest.”
// TIM WENGER, OPERATIONS MANAGER/BRAND MANAGER, WBEN/WGR/WWKB